Who's winning the digital experience race in your industry?
Jackdraw scores the leading brands in an industry against the UX that actually matters: web, app and beyond. Independent, evidence-led, and built to show you exactly where you stand.
One scorecard per industry
Each report ranks the leading brands, breaks down every channel, and calls the trends shaping what comes next.
Superannuation
Australia's leading super funds, ranked on two axes: function and experience. The accessibility blind spot, and why the feature leader isn't the experience leader.
Fashion & apparel
Australian and international fashion, ranked on two axes: functionality and experience. The function–experience gap, the visualisation frontier, and who turns browsing into buying.
General retail
Supermarkets, department stores, hardware, electronics, beauty, marketplace and more. Where features outrun experience, the accessibility risk, and who's actually ahead.
Fast food & QSR
The big chains and the challengers: web, app, ordering, loyalty and delivery. Function is table-stakes; experience, the app and accessibility decide who wins the order.
Furniture
Premium design to flat-pack value, on two axes. The visualisation frontier, the delivery & assembly moat, and who makes a big-ticket buy feel effortless.
Energy, internet & phone
The providers Australians can't live without: energy retailers, NBN & broadband, and mobile. Plan comparison and billing are well built — it's the moment a customer commits where almost the whole field thins out.
Banking & insurance
Majors, neobanks and insurers — quote-and-buy, claims, security and the digital onboarding that wins (or loses) the customer. This sector isn't on the scheduled roster, but we can run it as a one-off commissioned benchmark — email hello@jackdraw.com to start.
Need a benchmark for a sector that isn't here? Commission a custom one →
Do we benchmark your brand?
Search the 212 brands scored across our six industry UX benchmarks. Start typing to find your own brand — or a competitor — and see which report it appears in.
212 brands
- 2XUFashion
- AclerFashion
- AdairsFurniture
- adidasFashion
- Adore BeautyGeneral retail
- Adriatic FurnitureFurniture
- AesopGeneral retail
- AGLUtilities
- AjeFashion
- ALDI AustraliaGeneral retail
- Alias MaeFashion
- Alinta EnergyUtilities
- AlémaisFashion
- Amart FurnitureFurniture
- amaysimUtilities
- Amazon (Fashion)Fashion
- Amazon AustraliaGeneral retail
- AmcalGeneral retail
- AMPSuperannuation
- AnacondaGeneral retail
- Anna QuanFashion
- ASOSFashion
- Assembly LabelFashion
- Aussie BroadbandUtilities
- Australian EthicalSuperannuation
- Australian Retirement TrustSuperannuation
- AustralianSuperSuperannuation
- AutobarnGeneral retail
- Aware SuperSuperannuation
- Bared FootwearFashion
- BassikeFashion
- BCFGeneral retail
- Bec + BridgeFashion
- BelongUtilities
- Betta Home LivingGeneral retail
- Betty's BurgersFast food & QSR
- Bianca SpenderFashion
- Big WFashion · General retail
- Bing LeeGeneral retail
- Blooms The ChemistGeneral retail
- BooktopiaGeneral retail
- Boost JuiceFast food & QSR
- Boost MobileUtilities
- BottlemartGeneral retail
- BunningsGeneral retail
- BWSGeneral retail
- CamillaFashion
- CareSuperSuperannuation
- Carla ZampattiFashion
- CbusSuperannuation
- CellarbrationsGeneral retail
- ChatimeFast food & QSR
- Chemist WarehouseGeneral retail
- Christopher EsberFashion
- Coco RepublicFurniture
- ColesGeneral retail
- Colonial First StateSuperannuation
- Costco AustraliaGeneral retail
- Cotton OnFashion
- Country RoadFashion
- Culture KingsFashion
- Dan Murphy'sGeneral retail
- David JonesFashion · General retail
- Decathlon AustraliaGeneral retail
- DecjubaFashion
- Discount Drug StoresGeneral retail
- DomayneFurniture
- Domino'sFast food & QSR
- DymocksGeneral retail
- Early SettlerFurniture
- eBay AustraliaGeneral retail
- ElkFashion
- EnergyAustraliaUtilities
- ENGIEUtilities
- Esse StudiosFashion
- Faithfull the BrandFashion
- Fantastic FurnitureFurniture
- Focus on FurnitureFurniture
- Foot LockerFashion
- Forever NewFashion
- Frankie4Fashion
- FreedomFurniture
- General PantsFashion
- Ginger & SmartFashion
- GormanFashion
- Grill'dFast food & QSR
- Guzman y GomezFast food & QSR
- GymsharkFashion
- H&MFashion
- Harris Farm MarketsGeneral retail
- Harris ScarfeGeneral retail
- Harvey NormanGeneral retail · Furniture
- HESTASuperannuation
- HostplusSuperannuation
- Hungry Jack'sFast food & QSR
- HuskFashion
- Hype DCFashion
- IGAGeneral retail
- iiNetUtilities
- IKEA AustraliaFurniture
- JB Hi-FiGeneral retail
- JD SportsFashion
- KathmanduGeneral retail
- KFCFast food & QSR
- King LivingFurniture
- KivariFashion
- KmartFashion · General retail
- KoalaFurniture
- KoganGeneral retail
- Kogan MobileUtilities
- Leo LinFashion
- LiquorlandGeneral retail
- LNDRFashion
- Lorna JaneFashion
- Lounge LoversFurniture
- LovisaGeneral retail
- LSKDFashion
- LululemonFashion
- MacpacGeneral retail
- Manning CartellFashion
- MatteauFashion
- McDonald'sFast food & QSR
- MeccaGeneral retail
- Mercer SuperSuperannuation
- Michael HillGeneral retail
- Mister ZimiFashion
- Mitre 10General retail
- MLC (Insignia)Superannuation
- MolliniFashion
- Momentum EnergyUtilities
- MorrisonFashion
- MyerFashion · General retail
- Nando'sFast food & QSR
- Nick ScaliFurniture
- NikeFashion
- Novo ShoesFashion
- Nude LucyFashion
- OfficeworksGeneral retail
- OportoFast food & QSR
- OptusUtilities
- Origin EnergyUtilities
- OZ Design FurnitureFurniture
- P.E NationFashion
- Pet CircleGeneral retail
- PetbarnGeneral retail
- PetOGeneral retail
- PetstockGeneral retail
- Pizza HutFast food & QSR
- PlatypusFashion
- PlushFurniture
- PricelineGeneral retail
- Princess PollyFashion
- ProudsGeneral retail
- QBD BooksGeneral retail
- Rachel GilbertFashion
- RebelFashion
- rebelGeneral retail
- Red EnergyUtilities
- Red RoosterFast food & QSR
- RepcoGeneral retail
- Rest SuperSuperannuation
- Roll'dFast food & QSR
- Rollie NationFashion
- Romance Was BornFashion
- SabaFashion
- Scanlan TheodoreFashion
- Seed HeritageFashion
- Sephora AustraliaGeneral retail
- SheinFashion
- Shona JoyFashion
- SIR.Fashion
- Sol SanaFashion
- SpellFashion
- SportscraftFashion
- SportsgirlFashion
- St AgniFashion
- StyletreadFashion
- SubooFashion
- SubwayFast food & QSR
- Supercheap AutoGeneral retail
- SuperloopUtilities
- Sweaty BettyFashion
- Sydney ToolsGeneral retail
- Target AustraliaFashion · General retail
- TelstraUtilities
- Temple & WebsterFurniture
- TerryWhite ChemmartGeneral retail
- The Bottle-OGeneral retail
- The Good GuysGeneral retail
- THE ICONICFashion
- The UpsideFashion
- Thirsty CamelGeneral retail
- Toni MaticevskiFashion
- Tony BiancoFashion
- Total ToolsGeneral retail
- TPGUtilities
- TreneryFashion
- Under ArmourFashion
- UniqloFashion
- UniSuperSuperannuation
- Universal StoreFashion
- Vanguard SuperSuperannuation
- Viktoria & WoodsFashion
- VodafoneUtilities
- White FoxFashion
- WitcheryFashion
- WittnerFashion
- WoolworthsGeneral retail
- ZambreroFast food & QSR
- ZaraFashion
- ZimmermannFashion
- ZompFashion
No match in the current set.
Can't find your brand? We score a curated set each quarter rather than the whole market, and the list grows every edition — tell us who you'd like benchmarked.
Discover the quick wins you didn't know were there.
The same two-axis lens, turned on your own website: functionality, experience, search and conversion, with a prioritised action plan, mockups and a live readout. A$1,500.
The same rigorous engine, every industry
A repeatable, two-axis method, so every report is comparable, current, and backed by evidence.
Criteria library
A tailored checklist of the functionality that matters in that industry, across six channels.
Brand bank
The leading brands in the market, with verified web and app touchpoints.
Two-axis audit
Every brand scored on what it's built (function) and how well it works (experience), against 13 UX frameworks, with a source and confidence.
Scorecard & trends
Two leaderboards, channel and framework breakdowns, blind spots and predictions: the picture and what to do about it.
Read the full method: what customer experience benchmarking is →
New benchmarks, as they drop
Energy, internet and phone are next in the pipeline. Email us and we'll send the snapshot the day it lands.
Ideas from the journal
Long-form thinking on customer experience and UX, from the team behind the benchmarks.
Could AI help improve the service of our justice sector?
The hard part of a tribunal is rarely the ruling — it's getting to one. Where AI could safely help, with a human owning every decision.
Read the article →
Super funds have built the tools. The real battleground is helping members manage their money.
Function is near-universal and the fund with the most features ranks only sixth on experience — the battleground now is helping members actually manage their money.
Read the article →
Why the biggest fashion names don't win online
The biggest catalogues aren't the ones with the best experience — THE ICONIC leads on the experience itself, not scale.
Read the article →
The store isn't dying. Most retailers are just under-using it.
Discretionary spending is squeezed and online keeps taking share — but that's a signal the store is being used wrong, not dying.
Read the article →
Accessibility has been optional for thirty years. That era is ending.
The weakest area in every industry we benchmark — the governance gap that caused it, and the law now changing the maths.
Read the article →
Retail's features have converged. The experience is where you compete next.
When every retailer can build the same features, function stops being an advantage — and experience becomes the moat.
Read the article →