Industry CX & UX benchmarks

Who's winning the digital experience race in your industry?

Jackdraw scores every major brand in an industry against the UX that actually matters: web, app and beyond. Independent, evidence-led, and built to show you exactly where you stand.

Browse the benchmarks How it works
50+ brands 79+ criteria Coverage + quality 10+ sectors Web · app · beyond Updated 6-monthly
The benchmark series

One scorecard per industry

Each report ranks the leading brands, breaks down every channel, and calls the trends shaping what comes next.

01 · WealthAvailable now

Superannuation

15 funds · two axes · 2026

Australia's leading super funds, ranked on two axes: functionality and experience quality. The accessibility blind spot, and why the feature leader isn't the experience leader.

View the report
02 · FoodComing 2026

Fast food & QSR

~14 brands · multi-channel

The big chains and the challengers: web, app, ordering, loyalty and delivery. Who turns a craving into a frictionless order.

Notify me
03 · FinanceComing 2026

Banking & insurance

~14 brands · multi-channel

Majors, neobanks and insurers. Quote-and-buy, claims, security and the digital onboarding that wins (or loses) the customer.

Notify me
04 · CommerceAvailable now

Retail & e-commerce

42 retailers · 11 categories · 2026

Supermarkets, department stores, fashion, beauty, marketplace and more. The fulfilment moat, the app divide, and who's actually ahead.

View the report

Need a benchmark for a sector that isn't here? Commission a custom one →

How it works

The same rigorous engine, every industry

A repeatable, two-axis method, so every report is comparable, current, and backed by evidence.

01

Criteria library

A tailored checklist of the functionality that matters in that industry, across six channels.

02

Brand bank

The leading brands in the market, with verified web and app touchpoints.

03

Two-axis audit

Every brand scored on what it's built (coverage) and how well it's crafted (quality), against 13 UX frameworks, with a source and confidence.

04

Scorecard & trends

Two leaderboards, channel and framework breakdowns, blind spots and predictions: the picture and what to do about it.

Be first

New benchmarks, as they drop

Banking, fast food and retail are in the pipeline. Email us and we'll send the snapshot the day each one lands.

Email us to be notified