Who's winning the digital experience race in your industry?
Jackdraw scores the leading brands in an industry against the UX that actually matters: web, app and beyond. Independent, evidence-led, and built to show you exactly where you stand.
One scorecard per industry
Each report ranks the leading brands, breaks down every channel, and calls the trends shaping what comes next.
Superannuation
Australia's leading super funds, ranked on two axes: functionality and experience quality. The accessibility blind spot, and why the feature leader isn't the experience leader.
Fashion & apparel
Australian and international fashion, ranked on two axes: functionality and experience. The coverage–quality gap, the visualisation frontier, and who turns browsing into buying.
General retail
Supermarkets, department stores, hardware, electronics, beauty, marketplace and more. Where features outrun quality, the accessibility risk, and who's actually ahead.
Fast food & QSR
The big chains and the challengers: web, app, ordering, loyalty and delivery. Coverage is table-stakes; quality, the app and accessibility decide who wins the order.
Furniture
Premium design to flat-pack value, on two axes. The visualisation frontier, the delivery & assembly moat, and who makes a big-ticket buy feel effortless.
Banking & insurance
Majors, neobanks and insurers. Quote-and-buy, claims, security and the digital onboarding that wins (or loses) the customer.
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A report is a snapshot; a subscription is the live picture. Get a fresh edition every quarter — four a year, with updated scores and new brands. Cancel anytime.
How the subscription works →Discover the quick wins you didn't know were there.
The same two-axis lens, turned on your own website: functionality, experience, search and conversion, with a prioritised action plan, mockups and a live readout. A$1,500.
The same rigorous engine, every industry
A repeatable, two-axis method, so every report is comparable, current, and backed by evidence.
Criteria library
A tailored checklist of the functionality that matters in that industry, across six channels.
Brand bank
The leading brands in the market, with verified web and app touchpoints.
Two-axis audit
Every brand scored on what it's built (coverage) and how well it's executed (quality), against 13 UX frameworks, with a source and confidence.
Scorecard & trends
Two leaderboards, channel and framework breakdowns, blind spots and predictions: the picture and what to do about it.
Read the full method: what customer experience benchmarking is →
New benchmarks, as they drop
Banking and insurance are next in the pipeline. Email us and we'll send the snapshot the day it lands.
Ideas from the journal
Long-form thinking on customer experience and UX, from the team behind the benchmarks.
Why the biggest fashion names don't win online
The biggest catalogues aren't the ones with the best experience — THE ICONIC leads on the quality of the experience, not scale.
Read the article →
The store isn't dying. Most retailers are just under-using it.
Discretionary spending is squeezed and online keeps taking share — but that's a signal the store is being used wrong, not dying.
Read the article →
Accessibility has been optional for thirty years. That era is ending.
The weakest area in every industry we benchmark — the governance gap that caused it, and the law now changing the maths.
Read the article →
Retail's features have converged. The experience is where you compete next.
When every retailer can build the same features, coverage stops being an advantage — and quality becomes the moat.
Read the article →Disclaimer — the “first quarter free” subscription offer · read moreread less
The launch offer gives you your first quarterly edition of a Jackdraw CX Index subscription free. It is a limited introductory offer, and we may change or withdraw it for new sign-ups at any time. We capture your payment details when you start, but nothing is charged during the free first quarter (90 days). If you don't cancel before your first quarter ends, your subscription continues automatically at A$2,500 per quarter (GST included), charged each quarter until you cancel. You can cancel anytime with no fee and keep any editions already delivered; we don't refund editions already sent, except where the Australian Consumer Law requires. Your rights under the Australian Consumer Law are not affected. Full details are in the subscription terms.