Your website, reviewed the way we audit the industry's best.
We turn the same two-axis lens behind our industry benchmarks onto your site: functionality and experience, then search visibility and conversion. You get a designed report, a prioritised action plan, mockups, and a live readout, with the evidence behind every score. Want a whole-industry benchmark instead? →
Four lenses on one site
The same rigour behind our industry benchmarks, focused entirely on your website. Every score has a reason behind it: a page, a screen, a documented check.
Functionality
What your site actually does, against 105 criteria: navigation, search, forms, booking and mobile.
Experience
How well it's built, against 48 checkpoints from 13 UX frameworks: clarity, hierarchy, trust and friction.
Search visibility
How findable you are: titles, headings, structure, and local and service-page signals.
Conversion & leads
How a visit becomes business: calls-to-action, proof, pricing clarity and the path to contact.
A report you can act on Monday
A designed, presentation-ready deck built around your site, plus a live walkthrough. Not a checklist dump: a clear picture of where you stand and exactly what to do next.
Your two-axis scorecard
Your site scored on functionality and experience, with the evidence behind every number and a plain-English read on where you win and where you only look busy.
Search & findability audit
How discoverable you are today, the technical and content gaps holding you back, and the fixes that help the right visitors find you.
Conversion & lead review
Where visits leak away instead of becoming enquiries or sales, and the specific changes to calls-to-action, proof and journey that recover them.
Opportunity matrix
Every recommendation plotted on impact vs effort, so you can see the quick wins, the big bets and what to leave for later at a glance.
Prioritised quick wins
A ranked shortlist of the highest-value, lowest-effort moves, written so you (or your developer) can start on them straight away.
Design mockups + 90-day plan
Visual mockups of key suggestions in your own look and feel, plus a first-90-days roadmap that sequences the work into a plan you can follow.
Made for the people whose website is their shopfront
Know what to fix first
If your website is your best salesperson, this tells you where it's letting you down and which handful of changes will win you more enquiries and sales, without guesswork or a big rebuild.
An expert second opinion
An independent, evidence-based review to hand a client or your team: a credible scorecard, a prioritised roadmap and mockups that turn "the site feels off" into a plan everyone can rally behind.
From booking to readout in about two weeks
A simple, low-lift process. We do the work; you get a clear plan and a conversation to talk it through.
Book & brief
You book the review and share your site and a little context: what it needs to do, who it's for, and what "success" looks like for you. Ten minutes of your time.
We audit
We run your site through all four lenses, capture the evidence, build the scorecard and plot every opportunity on impact vs effort, with mockups for the changes that matter most.
Report + live readout
You receive the designed report and, if you'd like, a 45-minute live walkthrough where we talk through the findings, the quick wins and the 90-day plan together.
One review, one price
A$1,500, GST included. A designed report across all four lenses, a prioritised action plan with mockups, and a live readout of your site. Buy now, or book a quick call first, whichever suits.
- Your two-axis scorecard: functionality + experience
- Search & findability audit
- Conversion & lead review
- Opportunity matrix (impact vs effort) + prioritised quick wins
- Design mockups + a first-90-days plan
- Live 45-min readout of the findings
Want the whole-industry picture as well? See the benchmark reports → · Not sure which is right for you? Talk to Jackdraw →
One site, or a whole industry
The personalised review turns our benchmark method onto your own site. If you also want to see how a whole category stacks up, the same lens powers our industry benchmarks, and the two work together.
Personalised website review
Your site, scored on all four lenses, with a prioritised action plan, mockups and a live readout. The fastest way to know what to fix first. A$1,500.
Industry benchmarks
See who leads and lags across a whole category, Super, Fashion, General Retail and more, on the same two-axis method. Browse the benchmarks →
Add it to a benchmark
Buying a benchmark? Add a review of your own site for A$1,500 on The Report or Team + Readout, or get it included free in the Partner package.
Not sure where to start? Talk to Jackdraw →
Evidence, not opinion
Every score in your review has a reason behind it: a page, a screen, a documented check. No vibes, no vague "make it pop". Just the small, telling details that separate a good website from a great one.
Jackdraw is a Melbourne CX consultancy with 15+ years across customer and user experience, built on understanding every person an experience touches.
Good questions
What exactly do I get, and how is it delivered?
A professionally designed report built around your website, covering all four lenses: your scorecard, a search and conversion review, an impact-vs-effort opportunity matrix, prioritised quick wins, design mockups and a first-90-days plan, plus a live 45-minute readout to talk it through. Delivered as a PDF, usually within about two weeks of your brief.
What's the two-axis score?
Your site is scored on two things: functionality (105 criteria, the observable "what exists") and experience (48 checkpoints drawn from 13 UX frameworks, "how well it's built"). We then layer on search visibility and conversion. Every score has evidence behind it, because shipping features and executing the experience well are not the same thing.
Do I need to be technical, or on a particular platform?
No. It works whatever your site is built on, Squarespace, Wix, Shopify, WordPress or custom. The recommendations are written in plain English and, where it helps, we point to how they'd be done on your platform so you or your developer can act on them.
Do you review apps too?
Not for now, this review covers web-based sites only. Native mobile apps are a different discipline and would be a separate, bespoke engagement. If that's what you need, get in touch and we'll scope it.
How is it different from a free website audit tool?
Automated tools flag technical issues; they can't judge whether your homepage earns a scroll, whether your calls-to-action convert, or which three changes matter most for your goals. This is a human, evidence-based review by a CX consultancy, prioritised and turned into a plan you can act on.
Can I add it to an industry benchmark?
Yes. You can add a personalised review of your own site to The Report or Team + Readout for A$1,500, and it's included free in the Partner package. See the benchmarks.
How do I pay, and is GST included?
Buy now by card, or book a quick call first if you'd rather talk it through. The price is A$1,500 including GST and you'll get a tax invoice.
Know exactly what to fix first.
Your site, scored on four lenses, with a prioritised action plan and a live readout. A$1,500.