We audited 15 leading funds on two axes: 79 functionality criteria for what they've built, and 48 experience-quality checkpoints for how well it's crafted. See who leads on each, and why the feature leader isn't the experience leader.
Get the one-page snapshot: the leaders, a teaser of the trends, and how the audit works. The full ranking, per-channel scores and recommendations live in the report.
Free. Email us and we will send it straight back.
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A five-section report: both axes of the benchmark, the patterns behind them, and what to do next.
All 15 funds ranked twice: on functionality coverage and on experience quality. The order reshuffles, and the gap between them is the real signal.
Web, brand, transact and app, plus six UX framework groups from usability to accessibility, broken out so you see exactly where you win and lose.
79 functionality criteria plus 48 experience-quality checkpoints, each scored with evidence and a confidence level.
Coverage versus quality, accessibility debt, passwordless login, AI assistants, jargon as friction and the decumulation lag.
The features no fund offers yet: open whitespace for a first mover.
Where super UX heads next, so your roadmap is ahead of the curve, not behind it.
Know your position against every competitor, which table-stakes you're missing, and where a single fix moves the needle on member experience.
Account-level insight into how every fund performs, to sharpen your pitch, prove the gap, and fuel your own thought leadership.
The benchmark turns straight into the work you already plan and defend each year.
Benchmark every competitor, prioritise the UX and dev backlog, and justify what makes the cut with data your stakeholders trust. Catch the table-stakes gaps before they cost you a member.
Build the business case for UX investment, set your annual OKRs against the field, and point internal usability testing at the experiences that matter most to members.
One purchase, instant delivery, GST included. Each tier adds more ways to act on the findings: from reading the benchmark, to presenting it, to citing it publicly.
Need another industry, like banking, QSR or retail? Commission a custom benchmark →
This report shows the tangible: what each fund has built, and who leads. The bigger gains come from the intangible, the motivations, friction and emotion only members can voice. That is a CX User Study, and Jackdraw runs it three ways.
A ready-to-run questionnaire mapped to this benchmark's themes, productised through our Audit Survey Tool. Lowest effort, fastest signal: field it on your own platform and hear directly from members.
A study designed around your specific questions and member segments, for when an off-the-shelf script isn't enough and you need precision.
We field it end-to-end: a representative sample sourced for you, analysis and a readout delivered. Hands-off, statistically valid and decision-ready. Sample via a research partner, priced separately.
Want to scope a study, or pair it with the benchmark? Talk to Jackdraw →
Every score in this report has a reason behind it: a page, a screen, a documented check. No vibes, no vendor spin. Just the small, telling details that separate a good experience from a great one.
Jackdraw is a Melbourne CX consultancy with 15+ years across customer and user experience, built on understanding every person an experience touches.
A professionally designed PDF report (five sections) plus the one-page snapshot. After purchase you'll receive a secure download link by email, instant for The Report and Team tiers.
Alongside the 79 functionality criteria, every fund is scored against 48 experience-quality checkpoints drawn from 13 established UX frameworks: Nielsen, Shneiderman, Gerhardt-Powals, Fitts, Hick, Miller, Jakob, the peak-end rule, Fogg, Cialdini, Gestalt, WCAG and content design, across six groups from usability to accessibility. It's a structured expert review that predicts how an experience will land. For how members actually feel, pair it with a CX User Study, see "Where to next" above.
The Report is the benchmark itself, for one reader. Team + Readout adds editable slides, an internal team licence, a live readout of your fund's position, and a CX Survey Script starter. Partner adds the right for vendors and agencies to cite the findings externally, with attribution, in pitches, proposals and content.
The audit was run in 2026 against live sites and app-store listings. Digital experiences move fast, so we refresh every 6 months, and past buyers renew at roughly half price.
Yes. The Team + Readout package includes your personalised scorecard, your gaps versus the leader, and a live 60-minute readout session. Want to go deeper? Commission a CX study, see "Where to next" above.
The same engine runs across banking, QSR, retail and more. Commission a custom benchmark for your sector and we'll build it. Get in touch.
All prices include GST and you'll get a tax invoice. The Commercial tier is invoiced and PO-friendly for procurement.
The full benchmark, the trends, and what to do next, from A$3,500.