Who's winning the digital CX race in Australian super?
We audited 15 leading funds on two axes: 79 functionality criteria for what they've built, and 48 experience-quality checkpoints for how well it's executed. See who leads on each, and why the feature leader isn't the experience leader.
A look inside the report
A snippet of the full 34-page report — where 15 super funds rank on functionality and experience, why the leaders win, and the exact moves that lift member trust. A competitive edge for your product and design teams — from someone who formerly built these audits in-house, who's now independent and brand-agnostic.
Everything in the report, section by section
You've seen a sample — here is every section in full: both axes of the benchmark, the patterns behind them, and what to do next.
- 01
Two leaderboards
All 15 funds ranked twice: on functionality coverage and on experience quality. The order reshuffles, and the gap between them is the real signal.
- 02
Per-channel & per-framework
Web, brand, transact and app, plus six UX framework groups from usability to accessibility, broken out so you see exactly where you win and lose.
- 03
Two-axis scoring
79 functionality criteria plus 48 experience-quality checkpoints, each scored with evidence and a confidence level.
- 04
Six industry trends
Coverage versus quality, accessibility debt, passwordless login, AI assistants, jargon as friction and the decumulation lag.
- 05
Industry blind spots
The features no fund offers yet: open whitespace for a first mover.
- 06
2026–28 predictions
Where super UX heads next, so your roadmap is ahead of the curve, not behind it.
One source of truth, four ways to use it
Whoever you are, the benchmark turns straight into the work you already plan and defend each year.
See exactly where you rank. Know your position against the leading funds, which table-stakes you're missing, and where a single fix moves the needle on member experience.
Plan your roadmap on evidence. Benchmark the leading funds, prioritise the UX and dev backlog, and justify what makes the cut with data your stakeholders trust, before the table-stakes gaps cost you a member.
Make the case, focus the testing. Build the business case for UX investment, set your annual OKRs against the field, and point testing at the experiences that matter most to members.
Market intelligence you can act on. Account-level insight into how every fund performs, to sharpen your pitch, prove the gap, and fuel your own thought leadership.
Choose your package
One purchase, instant delivery, GST included. Each tier adds more ways to act on the findings: from reading the benchmark, to presenting it, to citing it publicly.
- Full benchmark report (PDF)
- All 15 funds ranked on two axes: coverage + quality
- Six trends + 2026 to 2028 predictions
- Recommendations + methodology
- Everything in The Report
- A personalised review of your own site (worth A$1,500)
- Your fund's position readout, live 60-min session
- Editable slides + internal team licence
- CX Survey Script starter
- Everything in Team + Readout
- The Jackdraw CX Index for this category — included (four fresh editions a year, kept current)
- A competitive deep-dive on 5 rivals of your choice
- Right to cite externally, with attribution
- Use in pitches, proposals & content
- Bespoke survey-design consult
- Invoice + PO friendly
A report is a snapshot; a subscription is the live picture. Get a fresh edition every quarter — four a year, with updated scores and new brands. Cancel anytime.
Start free →Need another industry? Commission a custom benchmark →
The benchmark is half the picture
This report shows the tangible: what each fund has built, and who leads. The bigger gains come from the intangible, the motivations, friction and emotion only members can voice. That is a CX User Study, and Jackdraw runs it three ways.
CX Survey Script
A ready-to-run questionnaire mapped to this benchmark's themes, productised through our Audit Survey Tool. Lowest effort, fastest signal: field it on your own platform and hear directly from members.
Bespoke study design
A study designed around your specific questions and member segments, for when an off-the-shelf script isn't enough and you need precision.
Run the full study
We field it end-to-end: a representative sample sourced for you, analysis and a readout delivered. Hands-off, statistically valid and decision-ready. Sample via a research partner, priced separately.
Want to scope a study, or pair it with the benchmark? Talk to Jackdraw →
Evidence, not opinion
Every score in this report has a reason behind it: a page, a screen, a documented check. No vibes, no vendor spin. Just the small, telling details that separate a good experience from a great one.
Jackdraw is a Melbourne CX consultancy with 15+ years across customer and user experience, built on understanding every person an experience touches.
Good questions
What exactly do I get, and how is it delivered?
A professionally designed PDF report (five sections) plus the one-page snapshot. After purchase you'll receive a secure download link by email, instant for The Report and Team tiers.
How do you measure experience quality?
Alongside the 79 functionality criteria, every fund is scored against 48 experience-quality checkpoints drawn from 13 established UX frameworks: Nielsen, Shneiderman, Gerhardt-Powals, Fitts, Hick, Miller, Jakob, the peak-end rule, Fogg, Cialdini, Gestalt, WCAG and content design, across six groups from usability to accessibility. It's a structured expert review that predicts how an experience will land. For how members actually feel, pair it with a CX User Study, see "Where to next" above.
What's the difference between the packages?
The Report is the benchmark itself, for one reader. Team + Readout adds a personalised review of your own site, editable slides, an internal team licence, a live readout of your fund's position, and a CX Survey Script starter. Partner adds a competitive deep-dive on five rivals of your choice, plus the right for vendors and agencies to cite the findings externally, with attribution, in pitches, proposals and content.
How current is the data, and do you update it?
The audit was run in 2026 against live sites and app-store listings. Digital experiences move fast, so we refresh every 6 months, and past buyers renew at roughly half price.
Can I see my own fund's detailed position?
Yes. The Team + Readout package includes your personalised scorecard, your gaps versus the leader, and a live 60-minute readout session. Want to go deeper? Commission a CX study, see "Where to next" above.
Do you do other industries?
The same engine runs across banking, QSR, retail and more. Commission a custom benchmark for your sector and we'll build it. Get in touch.
GST, invoices and purchase orders?
All prices include GST and you'll get a tax invoice. The Commercial tier is invoiced and PO-friendly for procurement.
Disclaimer — the “first quarter free” subscription offer · read moreread less
The launch offer gives you your first quarterly edition of a Jackdraw CX Index subscription free. It is a limited introductory offer, and we may change or withdraw it for new sign-ups at any time. We capture your payment details when you start, but nothing is charged during the free first quarter (90 days). If you don’t cancel before your first quarter ends, your subscription continues automatically at A$2,500 per quarter (GST included), charged each quarter until you cancel. You can cancel anytime with no fee and keep any editions already delivered; we don’t refund editions already sent, except where the Australian Consumer Law requires. Your rights under the Australian Consumer Law are not affected. Full details are in the subscription terms.