CX Audit Survey Builder

This builder produces a baseline survey script for a 4-stage consumer journey (Explore → Choose → Decide → Evaluate), assessing a digital or online product or service. The script can be integrated into a range of survey platforms, and is designed to include interactive exploration of a live site or URL. Enter the engagement details below; the tool validates the target URL and pre-populates the script, ready to review, refine and print.

Engagement details

Brand Name *

Product / Service Name *

Item Type *

Industry / Sector *

Primary URL *

Validated for format and reachability on generate. Internal or staged URLs are flagged, never blocked.

Auditor Name *

Date · auto-filled, editable

Email *

Mobile · optional

Your email is required — we'll send a verification code to confirm it before generating. One complimentary script per user. We'll only use your details to send your script and follow up about your audit.

You've used your complimentary script.To keep things fair, the builder generates one script per user. For additional scripts, a bespoke survey, or a full CX audit, talk to Jackdraw.

We've emailed a 6-digit code to . Enter it to generate your script.

Generated survey script

Before sending: amber fields were inferred from your inputs and need a human check — item terminology, specific task page URLs, attribute lists, sample size and study duration. Click any highlighted value to edit it inline.

Filled from your inputs Inferred — review & refine Tip: every highlighted value is editable.

Need a script tailored to your product?

This is a baseline 4-stage script. Jackdraw can craft a bespoke survey tuned to your specific product, journey and audience segment — and run the full CX audit — at cost.

Talk to Jackdraw